Highest
Direct Mail
Response
Rates
Great Wolf Lodge
Waterpark Resort
Program Designer
Working inside a brand agency that was responsible for all of GWL advertising & marketing, I was approached to start a newsletter to be mailed out quarterly to
past guest.
After much planning and sculpting an interactive printed newsletter was developed. Bright and engaging we were pleasantly surprised at the response rates this piece brought in.
Seeing it’s potential we encouraged the client to put forth some great offers and the newsletter program was born. It then grew to be the best responding marketing mechanism that GWL has ever produced.
For nearly 3 years while I was directing this program, GWL consistently saw much, much higher response rates from this program than any other marketing efforts.
Case Studies
500%
Increase
in Bookings!
Burly Guys Junk Removal
Marketing Director
Brand Creator
When this service started they had an ordinary name and a very tiny response rate to their online marketing efforts. They were open to developing a brand which included changing the name.
Burly Guys was born.
After the website was established we immediately developed a Facebook page and instructed the owner to have fun with it. We then followed up with door hangers, car magnets, print ads, craigslist postings and some SEO work.
Within 3 months we saw over 500% increase in bookings. They went from 5 calls a month to 5 to 15 calls a day in just that short time. The power of a good brand is everything to your marketing and it is clearly demonstrated here.
You are viewing the text version of this site.
To view the full version please install the Adobe Flash Player and ensure your web browser has JavaScript enabled.
Need help? check the requirements page.
